About Us

Hiya,

Bloomin’ Phoenix took its first awkward steps in October 2024 - armed with a tiny amount of stock, a truckload of enthusiasm and far too much caffeine. Spoiler alert though: It really didn't work out. But hey, who said success was instant? Over the past year, I’ve invested time (and some actual money thanks to funding) into learning the ropes properly.

As a 22-year-old, one-woman band with a lot to say and even more to create, starting Bloomin’ Phoenix wasn’t just a business move for me but a way to turn my own messy healing process into something meaningful and if I'm honest, if I had to wait for someone else to make the products I needed during that time, I’d still be waiting.

I’m kicking things off with accessories, apparel, and wellness items - unique pieces that I wish I’d had when I needed it most. 

Bloomin’ Phoenix is about connection and empowerment. This isn’t some polished, typical “safe space” but more a place for honest conversations, healthy debates, and unapologetically being yourself. We’re here to raise awareness around trauma and mental health, with a focus on the positive, messy, beautiful process of healing and growth. Sharing stories, lifting each other up, and celebrating the journey, with lots of swearing and sarcasm sprinkled in.

What isn't there to love? 

Ally-Mai x